Design and Social Representations Research Group
About
The research group was created to promote innovative discussions about the role of design in contemporary society. We hold the International Design Colloquium every two years and develop projects that cover a variety of areas, with a special affinity for those working at the interface with education.
Idea
The main idea behind this logo is to give meaning to the combination of different ideas in a common environment. In this way, different points of view and ways of thinking come together and give strength to the research group. This concept is represented graphically through the integration of the initials (DRS) and the three-dimensionality given to the icon. In addition, the logo of the research center is a substrate of the group. In this way, the general identity is established and allows for future developments.
The graphic style is based on the synthesis of Art Deco: a style very present in the architecture of Belo Horizonte and which makes up the identity of the capital.
The color choice is summarized in the combination of four vibrant colors that generate contrast between each other, but complement each other, just like the research group.
