The otitis problem
This is Tito. It is a dog ear protector for bathing that is aimed at people who love taking care of their little ones. Our goal was to design a product that was ergonomic and had iconic features. We also took care of the entire visual identity, including the naming, logo, packaging and graphic design. Four sizes were designed for Tito. We did this based on the anatomy of the ear canal of dogs and their different sizes. This way, it is possible to use the protector that best adapts ergonomically to the dog, whether it is small or giant. During the development phase, different sizes of protectors were tested with the help of veterinarians and four sizes were chosen for mini, small, large and giant dogs.
It helps protect the dog's ear canal from moisture and thus prevents inflammation such as otitis. Tito's conceptual basis is the idea of protection. To represent this, we chose to design its shapes bio-inspired by shells. In addition to evoking the feeling of protection, it reinforces the use of biomimicry in the project.
Prototyping
Credits
Designers: Anderson Horta; Pedro Damas
Developed at Horta Design Studio
